Why PR’s Basic Principles Work Just Fine in 2017.

I often come across articles proclaiming the “death” of PR, or that “news releases are boring” or that “PR is no longer relevant” in today’s media environment. Certainly, the advance of technology and the changes in the media environment have required the PR function to respond accordingly. But that doesn’t mean that it is in any way ‘dead’. In fact, adapting the principles that have guided good PR practice, and applying them to the new media and marketing environment continues to pay the richest dividends. Because PR is not press releases, or trade shows or opinion pieces, though these are all valuable PR tools. No. PR is the art of shaping your message, and getting it in front of you

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