With 2017 just a matter of weeks away, it’s worth considering how such a simple tool as PR can help your tech firm achieve its goals in the New Year. It is simply a matter of determination. Because if you stop to think about it, most of the work is already done. Most tech firms’ media is predefined according to what vertical you operate in, and you yourself will already know what the important media outlets are for you, your product and your company - mostly by simply examining your own reading habits. And if you’re in any doubt, there’s always your competitors and their products – a simple check on the press page of their website will offer up all sorts of potential. The subject matter fo
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