Often when I am in talking with a prospective client, I see their eyes widen when I explain that the goal is to convert their everyday – commonplace – company milestones into compelling and bona fide PR content. But it’s true. That’s how it works. When you look at your competitors in your favourite trade magazine, looking down at you from their opinion piece, or grinning back at you with the latest version of their average gizmo, consider: what is the difference between the

Occasionally, as a tech PR guy, I am asked to ‘use my contacts’ to get some once off story or other into the media. There is a perception out there that PR guys can get anything they want into the media, and I know that some members of my profession like to perpetuate that view. Well, here’s one PR guy that doesn’t make that promise, and would advise giving a wide berth to anyone who does. There are a couple of reasons for this. Generally, I am not great on ‘stand-alone’ st