Write a Guest Column: Make it you, and not them.

Sometimes, while leafing through the pages of your favourite trade or tech mag, you might be unfortunate enough to come across your closest competitor holding forth as a ‘guest columnist’ on a subject of great interest to his (and your) prospective customers and maybe investors too, offering their in-depth industry knowledge complete with bio and link back to their company’s website. Pleased for them? Of course you are. Articles authored by an industry expert who is not on the journal’s news staff are typically referred to “guest columns” or as “by-lined” articles. News and industry publications have always run occasional by-lined articles, as they offer their readers fresh and differing

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