Get specific to get noticed.

Believe it or not, this blog, and the email that distributes it, is very carefully targeted with a very small number of carefully chosen individuals on the circulation list. Some drop off and others come on board, but in general, this is a very tight distribution list. Here’s why. With the current upsurge in content marketing, does it really come as a surprise to see that, in the face of all that ‘noise’, engagement is actually dropping off? People are constantly being blasted with so-called ‘content’ from every conceivable outlet – Facebook, Twitter, Instagram, LinkedIn, etc., etc. in a war for attention and to be ‘liked’ or ‘shared’. However, it turns out that ‘more’ isn’t actually ‘be

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