Get specific to get noticed.
Believe it or not, this blog, and the email that distributes it, is very carefully targeted with a very small number of carefully chosen individuals on the circulation list. Some drop off and others come on board, but in general, this is a very tight distribution list. Here’s why. With the current upsurge in content marketing, does it really come as a surprise to see that, in the face of all that ‘noise’, engagement is actually dropping off? People are constantly being bla
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