Vertical Media: Gaining Targeted International Exposure For Your Start Up

For most start-ups, the challenge of gaining international exposure can seem daunting. However, if you think about it, every technology sector comes ready made with its very own gateway to international exposure. Pretty much every tech sector is served by its own ‘vertical’ media: media with a sole technology or market focus - and with an international reach. And they are interested in hearing from you. There are 2 key steps in engaging with your vertical media: firstly identifying the correct publications, writers and editors you need to target, and secondly pitching them with newsworthy, compelling stories and other relevant content. So how do you identify who your target journalists sh

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