Underused Tech PR Tool: The Photo

For such a staple of the PR toolkit in the wider world, it’s surprising to me that photos aren’t used more often in the technology sector. Personally I have always tried to grab a good photo at every company event, whether they are visits of customers, industry luminaries, product shots, or other events of interest. Photos like these will always make internally generated documentation, like newsletters, much more ‘personal’ and interesting for readers. If you have the budget, it’s best to use a professional photographer. Personally, for corporate and events photography I use Orla Murray at Ark Photography or Shane O'Neill at Shane O'Neill Photography where good results are always guarant

Two handy free stock images websites

If you've ever tried searching for free photos on the internet, you probably know all about credits, royalties etc., etc. Fair enough, if it’s for a high profile landing page image, or for your important printed collateral. But what if all you want is a simple image, buried somewhere remote in your website, or on page 60 of some document or other? And you don't want to go the : “Need A Customized Plan For Your Team Or Business?” route. Happily, there are now a few good sites offering searchable, generic, high-quality stock photos for everyday use, such as the images accompanying these blogs. (At most, they sometimes require a credit). Here’s my 2 favourite, hassle free, sites. They are

“Any chance of an English-language version of that press release?” (The pitfalls of tech jargon)

I recently shared this piece: “Why journalists are ignoring your press releases“ on LinkedIn. Point 5 particularly resonated, stating: “It’s too full of jargon” and suggested: “keep it simple and use plain, clear English. Imagine you’re telling a friend – or even a child – about the story and you should have it about right.” This is very good advice. Working with tech stories, you inevitably find yourself dealing with mystifying three letter abbreviations, vertical ‘slang’ and impenetrable technology terminology. This may be the lingo of your industry, and to be fair, it is (usually) very precise in its meaning. But to everyone else: gobbledygook. The key to a good press release is to al

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