About Curzon Associates

 

Curzon Associates is a Dublin-based consultancy, successfully providing a dedicated marketing communications service for clients in the Irish IT sector since 1995.  One of Dublin's first tech-dedicated PR practices, Curzon has served clients in the following markets: semiconductor, electric cars, financial technology, business activity monitoring, operational risk, trader games, performance management, ecommerce, and trading room technologies.

 

Curzon's approach is always from the same standpoint: that great technology always has a great story to tell - what is the differentiator, why it was built, what is the market for it, and how it will disrupt.  But just as important - and where each differs -  is who the story is aimed at, and how it will be communicated.

 

At Curzon, identifying your story, and who to tell it to is what we specialise in.  From start ups putting their first case for funding to potential investors, to company milestones, to new product tapeout, pre-release and launch, to key new hires, Curzon will draw up core lists of target writers and influencers in key industry media, and then shape your story so it will be compelling for their readership - and your market.

 

"Story" and "audience" are also central to our other marcom services: successful product launches that can reach US media and analyst audiences, framing web messages and capturing and communicating with visitors to your website, choosing (or not choosing) appropriate social media, along with identifying suitable web design, photography and print.  Curzon also has experience of EI marketing programmes, and has coordinated closely with US PR firms on global launches and messaging.

 

These are just some of the services that will make the difference to the success of your firm - if you are interested in taking your PR and marcom up to the next levels, contact Curzon Associates at info@curzon.ie and we'll take it from there.

 

For more, see our 'Services' page.

Principal: Dave Rusk BA (Hons), Dip A. Adm.
 

With more than 20 years of experience spearheading PR campaigns and working with a diverse range of clients from start-ups to SMEs, Dave's main focus is on the indigenous Irish tech scene, but also includes financial institutions, semi states, NGOs, sport,  culture and the arts.

 

Dave has a keen understanding of the stories that will deliver client coverage. This skill combined with his hands-on style and relentless approach has enabled Dave to achieve high-impact results across several technology sectors and verticals, including semiconductors, engineering, fintech, indoor location and others which have made a measurable impact with business growth and brand awareness both in Ireland and overseas.

 

Outside work, Dave has a keen interest in sport, and helps with coaching kids in Gaelic football and hurling at his local GAA club.