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As
a specialist high tech PR consultancy, and one with a
strong performance record for indigenous Irish tech firms, Curzon Associates
has developed
the skills, expertise and experience necessary to offer specialised
marcomms solutions to the IT sector.
Curzon's tried and trusted approach is simple. Working closely with your
firm, Curzon identifies and frames your core marcomms
message(s):
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what does your technology do?
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what are its key elements?
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how is its approach unique and better?
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who is it for?
Curzon
will work to identify your key audiences:
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who are
your end-users?
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who makes the purchase decision?
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how do they form their opinions, what publications do they read?
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who
are your current and potential backing organisations?
Using
this information, Curzon Associates will develop an ongoing communications
strategy involving some of the following key elements:
Direct communication
Direct
communication with selected target audiences:
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company backgrounders
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website
content generation
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application notes
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newsletters
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case studies
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trade show support programmes
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ISV/VAR communications programmes
Indirect
communication
Indirect
communication, ensuring that opinion formers are kept updated about developments
within your company:
Proven
success ...
This common sense
approach works. Curzon
Associates has a strong track record of working with the Irish and
overseas IT and
business media community. Amongst the publications and websites that Curzon
client stories have appeared are both general business publications and
newspapers, as well as key vertical media, including:
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