About Curzon Associates

Curzon Associates is a Dublin-based consultancy, which provides a dedicated marketing communications service for clients in the Irish IT sector.

Unique Marcomms Requirements of the Technology Sector

Every tech  company has key audiences with whom it needs to communicate in order to develop and prosper.   Communicating effectively with these audiences involves a number of essential elements:

• outlining your core message(s),
• identifying your key audiences, and
• identifying the communications paths, media and techniques with which to reach them.

Not every IT organisation is large enough to justify or sustain dedicated personnel to perform the crucial Marketing Communications function.   Within the high tech sector, this causes unique difficulties. Typically, high tech products and services are designed with specific functions and defined market sectors in mind. Therefore, communicating effectively requires an in-depth knowledge of:

• your company,
• its key personnel,
• your product offerings, and
• the markets you seek to serve.

Traditional "off-the peg" pr solutions are wholly inadequate for this sector: only a dedicated service can offer the effective marketing communications the IT sector requires.

A Highly Specialised Service
This is why Curzon Associates has developed its uniquely specialised service. Framing your key messages, and focusing on identifying and reaching your critical audiences requires it. 

Only Curzon Associates offers such a dedicated marketing communications service to client companies within the high technology sector.

PR Newswire Service

Curzon Associates is a member firm of PR Newswire.  This means that in addition to reaching their local and vertical media, clients can also reach a much wider international audience for their more important press announcements.  This can be focused on geographic location and/or industry area as required.